Home textile industry contains good business opportunities

Large to multi-piece bedding, sofa cloth, functional sunshade, small to towels, bath towels, slippers and textile crafts... Home textile products decorate and enrich people's home life. With the changes in the external environment, consumers' demand for home textile products continues to increase, the home textile industry should actively grasp the new trend of the consumer market, effectively respond to the difficulties and challenges brought by raw materials, labor and other issues, and further accelerate industrial upgrading.

The 2021 China International Home Textiles and Accessories (Autumn and Winter) Expo (hereinafter referred to as "Home Textile Exhibition"), which was held recently, exhibited twelve home textile categories, focusing on demonstrating the hard strength of domestic and foreign home textile manufacturing brands. And with the reporter into the exhibition in-depth observation, the home textile industry how to improve the technical level, open up new channels of trade, and seek new business opportunities?

New technologies strive to win by quality

The exhibition area of 27,000 square meters accommodates nearly 6,000 exhibitors, and there are many fiber yarn companies in the middle. Nearly 450 exhibitors of fiber yarn are distributed in the exhibition area of creative fancy yarn, luxury cashmere yarn, quality wool yarn, green hemp yarn, functional chemical fiber and overseas yarn, which vividly interprets the new positioning of "technology, fashion and green" as the source of the home textile industry.

In the exhibition area of Hangzhou Gaoene Technology Co., LTD., the company's main graphene health care fiber has attracted the attention of many exhibitors. Graphene multifunctional composite fiber covers a variety of functions, can be widely used in clothing, home textiles and other fields. Gao Gao, the founder of high ene technology, introduced that from a piece of graphite to a suit of clothes, high ene technology has overcome the technical problems of single-layer graphene oxide from preparation to application, and provides a one-stop health solution for textile raw materials.

The performance of Vinylon is close to cotton, known as "synthetic cotton", and it is the largest variety of hygroscopicity in the existing synthetic fibers. The person in charge of the material and chemical fiber enterprise of Sinopec introduced that customers are very interested in its products such as polyester, Vinylon, ethylene fiber, carbon fiber, functional high-tech fiber, "1 kg of Vinylon can replace 6 kg of asbestos." Vinylon is not only used for surgical sutures, clothing, bicycle tire cord, filtration materials, but also for a variety of industrial applications."

This year's home textile exhibition, many fiber yarn enterprises to participate in the group. Xiajin County, Dezhou City, Shandong Province, a total of 197 cotton textile enterprises, spinning scale of 2.2 million spindles, 70% of the county's cotton textile enterprises have advanced automated production equipment, a total of 15 textile enterprises formed the Xiajin exhibition group. In the Peixian Exhibition area, the latest fiber yarn exhibits of local enterprises were displayed, among which the "Huasai" brand Lycel fiber produced by Jiangsu Jinrongtai New Material Technology Co., Ltd. attracted attention. According to reports, the enterprise annual output of 300,000 tons of Lyocell fiber, the total investment of the project is about 12.1 billion yuan, the current annual output of 30,000 tons of Lyocell fiber project line A has been put into production in June last year, line B is in preparation.

The relevant person in charge of the Xinjiang exhibition group said that the current Xinjiang textile industry has changed from "winning by quantity" to "winning by quality", and textile enterprises have to produce high-quality products and improve the added value of products as the goal. "Home textile enterprises should follow the trend of The Times and continue to innovate and develop." Du Yuzhou, former president of the China Textile Industry Federation, said.

"In the new pattern, the home textile exhibition gives full play to the role of the platform and the" one-stop "advantage of zero-distance integration with the downstream market, and injected new vitality and new momentum into the global textile industry chain from the source." China Textile Industry Federation vice president Yang Zhaohua said.

New mode wire delivery force

"Each piece of fabric has its own QR code, and you can place orders by scanning it." Xu Bohua, chairman of Huatai International Textile Co., LTD., said that Huatai has created an intelligent exhibition area in this home textile exhibition, and customers can enter the exclusive page of each cloth by scanning the two-dimensional code to browse all information about the cloth.

"In previous years, the home textile exhibition, the buying guide to receive several batches of customers at the same time, there are inevitably omissions. This year, we launched self-service ordering by scanning code, which not only reduces the pressure of shopping guides and facilitates customers to understand products, but also enables the backstage of the system to pay attention to page browsing data, estimate the scope and scale of stocking, and improve delivery efficiency." "Xu Bohua said.

This year's home textile exhibition, the innovative marketing model of enterprises is too numerous to enumerate. The exhibition's online business matching platform - "Home Textile Exhibition Cloud Exhibition" has been upgraded. "This year's online exhibition highlights the function of trade matching, combining online advantages with offline, using the buyer database accumulated over the years of the exhibition, accurately inviting traditional buyers, to achieve online and offline simultaneous exhibition, in order to promote the rapid recovery of the home textile market." Yang Zhaohua said.

This year, the exhibition site continued to hold cloud exhibition live, and launched overseas buyers online matching activities, to help the international home textile industry practitioners face to face exchanges, across time and space docking. "Soft decoration designer to take you to the exhibition" activity, analyze products from the designer's point of view, guide soft decoration collocation, etc., to show home textile exhibitors exhibits and design concepts, to achieve zero distance cloud shopping exhibition.

"Online activities help exhibitors expand business channels, and we will showcase the latest technologies and products in the offline exhibition area." Su Linjun, head of Chuangming Sunshade Technology Co., LTD., told reporters that as a company committed to providing curtain sunshade industry chain products and services, Chuangming took the lead in digital and automation transformation.

"We have not only developed and produced the latest Roman blinds, roller blinds, blinds and other products, but also taken the lead in realizing the domestic application of core technologies such as the motor and chip of the curtain track control system, getting rid of the restrictions of relying on imports in the past." Su Linjun said that the curtain track produced by the company can be controlled by connecting a smartphone to various curtain products.

Yang Zhaohua said that in recent years, curtain fabric enterprises have increased sewing production equipment, curtain processing sewing links are increasingly standardized and standardized, so that the quality of curtain products is guaranteed, improve the industry processing quality uneven problems, production efficiency and quality have been significantly improved. At the same time, the design innovation ability of the entire industry has been significantly strengthened, the level of automation and information technology has been upgraded, the pace of integration of the two has accelerated, and the automatic continuous production of finished products has achieved leapfrog development, which provides important support for the high-quality development of the home textile industry.

Wei Limei, deputy general manager of Marketing Department of Dalian Dongli Textile Co., LTD., told reporters that the export situation of Dongli technology this year is good, exceeding the level of previous years, "on the one hand, thanks to the quality of Dongli products is guaranteed, on the other hand, Southeast Asia is affected by the epidemic, resulting in the transfer of orders to China."

New application links multiple resources

For the home textile industry and enterprises, what is urgently needed is not only to provide a platform for trading and communication, but also to link multi-party advantages of resources, access to market frontier information, technology innovation trend direct channel. "Home textile enterprises should strengthen innovation, solve application pain points, and meet people's higher requirements for a better life." As Gao Yong, Secretary of the Party Committee and secretary-general of the China Textile Industry Federation, said, today, home textile enterprises pay more attention to the overall benefit, and strive to promote the development model of "cross-border and win-win".

"Cross-border integration has become an inevitable trend of industrial development, providing consumers with overall home improvement solutions will not only enable enterprises to enjoy advantages between resources, but also stimulate more consumer demand." Peng Yuancong, director of Carbaoli Art Coatings project Department of Carbaoli Chemical Group Co., LTD., said that today, coatings belonging to the field of hard decoration in the field of home decoration have become an essential "add Zi" element in the field of soft decoration, traditional paint manufacturers and professional brands have laid out the art coatings market and promoted the rapid development of art coatings industry. In the long run, the trend of art coating products will be extended around the keywords such as practicality, elegance, appearance level, personality and comfort.

At the exhibition, the reporter found that many home textile companies have launched wool sand release fabrics. "This has an important relationship with the high-end market in the home textile industry. I was also impressed by the craftsmanship of many technologies." Huang Huakun, chairman of Shenzhen Left and Right Furniture Co., LTD., said that as a buyer, the home textile exhibition has built an efficient bridge for cross-border cooperation between home and home textile enterprises.